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Represents kawaii culture with a dash of urban street fashion

Represents kawaii culture with a dash of urban street fashion

At Kawaii Deluxe, it is our mission to bring kawaii and street urban culture to you. Providing you with innovative, unique and trendy products to express yourself and stand out from the crowd. Serving you while providing consistently excellent service experiences and long-term relations with our customers and associates.

We’re based in the Netherlands, Europe and have a passion for Japanese street fashion, anime, cosplay and everything Japan related! Our store sell cosmetics, false eyelashes, beauty and fashion items. We specialize in kawaii, (urban)street wear, pastel and grunge items. Over the years we grew out to be an all-round kawaii shop for all audiences.

We strive to bring you unique and quality items for your enjoyment and to express your personal style! After rapid growth in our home country we expanded to an international store in 2015, spreading more kawaii culture in Europe and the world!

Our stock changes frequently so if you see something you like better grab it before it’s gone!